Alining business strategy with design
ROLE
Product designer
TIME LINE
Jan - May 2024. (5 months)
CORE RESPONSABILITIES
User research, product strategy, product/UI design.
Some context
Innovamat is an edTech company that brings the science of math teaching to the classroom in an easy-to-use product. It’s purpose is to unleash everyone's potential through education.
The latest changes in the company strategy, resulted in the need of a new information architecture of the product “Classroom manager” in order to fit the new business vision and the market demands.
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What were the problems?
The product structure did not match the business strategy
The current structure of the classroom manager did not allow the product to grow according to the business goals. The new business verticals were: Core curriculum, digital practice, assessment and response to intervention.
Elevated churn due to the activation ratio and time
The was an increasing churn in secondary and Early years stages (about 11%). Analysing the causes, we found a correlation between the the detractors and the ratio of active users and its activation time.
Objectives and success definition
Align the information architecture to the business strategy.
metrics:
% Activated business verticals per regions and school
Churn
Improve onboarding and setup experience for a better activation ratio and times
metrics:
WAT & WAC (weekly active teachers and classes)
nº incidences related to the set up of the classroom manager
Activation time (for schools)
Ease access to the needed resources
metrics:
Median time to reach a desired resource (in s)
Discovery: Interviews and insights to understand the context
Interviewing user and different stakeholders, allowed us to find out opportunities where the information architecture cold help.
Teachers
The information architecture could help improve the onboarding. Our product should explain itself that you have to create your class, and add your students once you reach the classroom manager.
School admins
Year upgrade experience for existing accounts.
Customer success
The metrics of the classroom manager could help account managers to better understand if a school is in churn risk and take actions to prevent it.
Ideation: Information architecture definition
Building the information architecture for the different roles based on the business objectives and insights from the interviews.
After
Before
Class as the center of the experience
Navigation exploration
We were exploring with the stakeholders a navigation that could fit us.
Ideation: Information architecture definition
Building the information architecture for the different roles based on the business objectives and insights from the interviews.
After
Before